The market for fresh avocado is currently facing a number of challenges. A limited supply unable to keep pace with the quickly growing demand, lack of convenience for the consumer with a highly-perishable product, significant food waste, and short shelf-life – are some of the main issues which hinder the development in this sector. With the continuously soaring prices of the fresh produce and no sign of consumption decrease, it is now clear that avocado-eaters are not price-sensitive when it comes to their favorite fruit.
The IQF avocado, however, seems to be able to address all these challenges. With many more avocado varieties suitable for IQF freezing than for fresh export, avocado growers can significantly increase the supply. In addition, with a bag of perfectly-ripen and flavorful IQF frozen avocado in the refrigerator, the customer’s need for more convenience is satisfied while the waste problem is solved as well – the consumer can defrost the exact needed amount while the supplier has no wasted product in the logistic chain.
So, are the avocado growers overseeing a highly-potential business opportunity here? Some visionary entrepreneurs have already understood that IQF avocado is the future and are already supplying premium products to big markets such as Europe and US. But let’s look closer into these issues and how can this potential be seized.
THE GROWING DEMAND IS ONLY AT ITS BEGINNINGS
Recent reports on the avocado market show that big markets such as China and Western Europe are rapidly developing a taste for avocado. In 2017, China has increased its avocado imports by more than 1,000 times and it is projected to continue to grow.
Europe has increased its consumption by 150% in the last decade which is still 3 times less than in the US, studies on the avocado consumption show – this represents an immense space for development and growth for the avocado suppliers.
The general concern for a healthier lifestyle is fueling the consumption of ready-to-eat salads, with healthy and rich-in-nutrients ingredients, such as avocado. The restaurants, bistros, and salad bars are significantly contributing to this increased demand for avocado worldwide.
PROBLEMS WITH THE FRESH MARKET
Despite the growing consumption of avocado globally, the challenges of the fresh segment cannot be ignored. Ripening problem, food waste, and limited supply – all seem to impair the potential of the avocado market.
Ripening at the destination is hard to control and can lead to product waste and losses. Tesco has conducted a research among avocado consumers and concluded that “they often struggle with fresh avocados at home as they go off very quickly which can result in a lot of food waste”.
For avocado-eaters out there, this is not a foreign reality: when buying an already ripe avocado, chances are high it has already gone bad, yet the unripe ones cannot be consumed immediately which is perceived as an inconvenience.
It is clear that the fresh avocado market will not be able to cope with a larger and more demanding pool of consumers in the years to come. The IQF avocado is a viable solution to these challenges and it’s not only more convenient and sustainable but also a profitable business model for avocado growers and processors.
The IQF avocado can be packed and shipped to any place in the world, even by sea due to the significantly longer shelf-life. Furthermore, when freezing IQF avocado – these are harvested at peak ripeness – ensuring that the consumer will enjoy a product full of taste, with maximum nutrients and at any needed time. The convenience of having a ready-to-eat avocado in your own refrigerator and being able to defrost the needed amount only, will surely become the competitive edge of this category.
- Ripening problem
Ripening at the destination is hard to control and can lead to product waste and losses. Tesco has conducted a research among avocado consumers and concluded that “they often struggle with fresh avocados at home as they go off very quickly which can result in a lot of food waste”.
For avocado-eaters out there, this is not a foreign reality: when buying an already ripe avocado, chances are high it has already gone bad, yet the unripe ones cannot be consumed immediately which is perceived as an inconvenience.
- Waste problem
It is clear that the fresh avocado market will not be able to cope with a larger and more demanding pool of consumers in the years to come. The IQF avocado is a viable solution to these challenges and it’s not only more convenient and sustainable but also a profitable business model for avocado growers and processors.
- Larger supply
- Convenience and high quality
The IQF avocado can be packed and shipped to any place in the world, even by sea due to the significantly longer shelf-life. Furthermore, when freezing IQF avocado – these are harvested at peak ripeness – ensuring that the consumer will enjoy a product full of taste, with maximum nutrients and at any needed time. The convenience of having a ready-to-eat avocado in your own refrigerator and being able to defrost the needed amount only, will surely become the competitive edge of this category.
- Your business opportunity